The Hemp Connection + [sustainability]

Earth Day is an important holiday at inCYST

We know that most of you who originally come to inCYST are looking for help with your infertility, your acne, your weight, and/or your depression. We take that seriously and we hope you find our information helpful, meaningful, and relevant.

That is our immediate goal.

We also have a much bigger picture in mind. One reason we believe you're having so much trouble with your hormone balance, is that you're living on a planet that has been so badly mistreated that it has trouble supporting healthy balance within all of you. Because of that, one of the most important things we hope to communicate through our mission, is that our choices have effects far beyond us, and those choices that best benefit the earth, have the most potential to resolve the more personal concerns that initially introduced you to us.

From the very beginning, I've believed that to the best of our ability, our recommendations for food and lifestyle are consistent with what you might see on a green living website. I've also been very aware that, with PCOS affecting 1 in 10 women, the shopping habits we culture have potential to collectively influence what kind of food is available for everyone on the planet to eat.

Because we are so pro-omega-3, we cannot ignore that the type of seafood we recommend must be sustainable. Earlier in the week a Huffington Post article reported that 40 species of fish (including one that is very popular in sushi) are on the verge of extinction, largely due to overfishing and pollution…reinforcing how what we do at inCYST needs to keep all of you healthy and keep the planet healthy enough so that goal #1 is even possible.

So I was super excited to receive an email yesterday, Earth Day eve, from our inCYST contact in Nashua, New Hampshire. I've come to know Pat Hunter and her counterpart Kristen Rioux through planning events to promote their new PCOS support group.

We had planned an event which was to occur on April 1, but which we have since rescheduled to the fall. The problem was, we had received a generous donation from Australis, producers of the high-omega and sustainably farmed barramundi, which we had intended to serve at lunch so that the women coming to our event would have an opportunity to try this fish. We didn't want to waste the food and we wanted to be sure that Australis was happy with their inCYST experience, so Pat and Kristen arranged to have two barramundi promotions in their employee cafeteria.

We thought Lent might be a nice time to try this, since most people are eating more fish then anyway. But we knew that New Englanders love their cod and wondered if they'd be open to something new and different. (We even joked around that a fun marketing tag line might be"Give up cod for Lent!")

I heard from Pat and Kristen yesterday and it turns out the fish was so well accepted they are now working to make it a regular menu item for their employees.

This is a change with potentially far-reaching effects. Anyone eating barramundi at work is more likely to think of it to prepare at home. The more demand for this fish increases in local stores, the more likely it is to start showing up on restaurant menus. And the more barramundi that is bought, the less stress and strain on other fish populations that may not be healthy enough to provide our demand for more seafood.

So thanks to Pat, Kristen, and especially Australis for making it so easy to give a new audience an opportunity to try a new, sustainable (not to mention tasty) food choice, and encourage its popularity to take hold, we are very enthusiastically celebrating Earth Day at inCYST.

If we've gotten your curiosity up, please check out the Australis website. Farmed seafood has a terrible reputation, but this operation has a whole lot of thought put into it. They have gone to great pains to describe their farm in detail to answer any questions you might have. You might be surprised at what you learn.

Happy Earth Day to all. Be kind to yourselves and the world around you…you depend on each other for survival!